HOW DO YOU BEGIN

You have three possibilities:

The first one is to hire one or more native speakers to handle the task of communicating with your new French-speaking customers. This would require a large investment that not all companies can necessarily afford, and there are no guarantees of success. Will these employees have all the necessary skills? Certainly they will speak the language, but will they also be adept at marketing, sales and online sales?

The second possibility is to outsource the translation of your business material to a translation agency. When your goal is selling a product or service and you recruit a person/company, if this individual/company ignores or misunderstands your sales concepts, the result can be disastrous. You will not be able to get sales oriented advice since your sales goals will not be that company’s main concern.

The final possibility is the one that ADDOPP offers: you can trust us to translate your business material and advise you on integrating the adaptations for your target market, outsource the set-up and eventual follow-up for advertising campaigns, and customer support.

ADDOPP provides total service to give your business ADDitional OPPortunities, while controlling and optimizing the return on your investment.

Consumption patterns and the ways to approach a consumer differ in the US and French speaking markets. Relying on ADDOPP will allow you to optimize your messages while securing a fast return on your investment.

Here’s an example, do you know why the advertising executives who target the French-speaking market never use comparative advertising, even though the law allows it?
Because the French-speaking public does not accept this approach so it’s not the best way to send a message. Unfortunately, a translator will not be able to explain that for you, but ADDOPP will do it!

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